Things to Know Before Launching your App in 2021
The market in 2021 has turned digital and every business needs to have a personalized application. More than 40% of companies owned by millennials have custom apps, giving the customer an alternative platform to use their services. If you want to be successful in this market, you should consider investing in app development for your business.
According to a well-reputed app development company, making a custom app costs 5 lakh to 90 lakh depending on the complexity. Keeping in mind the high cost of developing an app, there should be no room for error when launching an app.
Here are some crucial things for you to consider before launching an app in the current market.
1. Research The Competition
When you launch your app it will join millions of other apps, so you need to stand out among the competition. This can be easily achieved by researching the market before launch.
You need to keep an eye on apps similar to yours. Analyze strengths, weaknesses, and learn from their failure to adjust accordingly.
2. Consider Browser Versions of the App and Cross-Platform
In today’s world, many individuals own multiple devices. That means your app should be available cross-platform.
Research done by AlphaKlick solutions states that 74.5% of the market share is Android, 24.8% IOS and the remaining is split between other mobile operating systems (OS).
Cross-platform development enables your application to reach a far greater audience quickly along with being cost-efficient.
You should explore IDE software, as it speeds the development of an app and allows you to make browser versions for your mobile application.
3. Take Advantage of Social Media
You should create a buzz on common social media platforms like Facebook, YouTube, Instagram about your application while it’s in development.
Promoting your app on newer platforms like Reddit and Pinterest gives you valuable feedback from users and creates interest among other developers who might offer suggestions on how the UX/UI of your app can be enhanced.
4. Invite-Only Beta Testing
Beta testing is a great way to test the waters as you launch a beta version of your app and invite a group of users to download it on an exclusive basis.
This gives you insight into the user experience of your app and feedback from a trusted network enables you to make bug fixes and improvements in other aspects like UI/UX.
5. Optimize for App Store
App Store Optimisation (ASO) is an important step, for your app to be successful you’ll need to increase visibility on app stores where your app is available.ASO and SEO are equally important but not to be confused to be the same.
Conclusion:
Optimizing your app by using relevant keywords in your app title, description, subtitle and filling up all categories related to your app services will allow you to rise in the app’s search ranking and boost visibility.
