The Delicate Balance between Privacy and UX for Your New App
The Covid-19 pandemic has been harsh on the world, businesses big or small have been affected tremendously. Which in turn has forced companies to adapt to digital platforms as an alternative.
In 2021, if you are not considering investing in developing an application for your business, you miss out on a massive number of potential customers.
An application gives your business an alternative to physical stores like a digital platform where your customers can choose to avail of your product or service from the comfort of their homes. It will provide a space where you can interact with customers without any distractions or competition, you can easily use the application to gather customer feedback which is crucial for any successful business.
Once you have decided to develop a new application for your business your first hurdle will be to develop an interactive User Experience(UX) that will engage the user and a security policy to assure the trust of customers and gain brand loyalty.
UX and Security are both crucial elements of your application or any system. According to AlphaKlick Solutions, it was recently discovered that 2 out of 3 users will cancel a purchase mid-way if the mobile application has a bad user experience or security issues.
Developing an engaging UX from user information
The user experience of your app needs to be interactive engaging the users to make them stay and return to your application.
Consider your business app as a marketing tool that allows you to gather information from your clients which can be integrated into the app to create a more smooth and seamless UX.
Most modern apps already ask for various permission from the users to function on a device. An option allowing the app to collect user information to enhance UX is not unheard of and won’t dissuade the customers,
Your app should automatically display related items to customers based on their purchases which can be done by gathering user information such as individual preferences, behavior, and tracking products. Though it is a tedious task it ensures an engaging UX and is appreciated by the user.
Threats to Cyber-Security and What Your Company can do to Ensure Safety.
The popularity of the internet is ever increasing, in fact, at any given point over 2 billion users are surfing the internet. Spamming and hacking into user’s personal information or stored information is easy.
Here are some things you can do to avoid common cyber-security threats.
● You should add extra layers of encryption for your app, but doing this you must also make sure that additional user authentication doesn’t give the users a negative online experience.
● Co-operate with security professionals to create a seamless and secure identity authorization and verification service.
● Develop a system with multiple layers of security that doesn’t compromise too much on user experience.
● Request a consultation today or at the earliest from a company that helps protect your customer’s identity or personal information if you have multiple security concerns.
Striking the right balance between user experience and security is an art rather than proven science and is still evolving. On a positive note, users are getting savvier as every day passes, and the majority of them don’t mind an extra layer of security before they can access their personal information if that means additional security.
