Latest features for App Advertisers announced by google
The app market with its ever-expanding growth and a huge influx of advertisers has become a reliable source of income for many as google allows the advertisers and buyers a seamless and smooth experience, also google has added a few more new features which will help advertisers produce well-optimized app campaigns and reach a wider range of buyers for both mobile and desktop users.
1. APP CAMPAIGNS ON DESKTOP
Previously, app campaigns that ran on websites such as YouTube, search and discover were only viewed by mobile users, app advertisers on google were limited to marketing their campaigns solely on mobile, with this feature advertisers have a new way to reach a wider range of desktop users.
When app campaigns are viewed on desktop, simply clicking on the ad will allow the user to be redirected to the google play store where they can download the app directly to the device linked to their play store account.
2. Google Analytics Revamped
According to various leading mobile app development companies, Google’s analytics tool is crucial for advertisers as it allows advertisers to monitor their app campaigns and customise them accordingly.
Google Analytics now allows advertisers to create In-App events without the hassle of using developer resources or coding. This means advertisers can now edit and create any In-app event of their preference, within google analytics regulations.
3. Deep Link Validator and Impact calculator
App research data provided by Google states that more than 70% of buyers in the market remain loyal to a brand as long as their shopping experience is seamless, deep linking allows advertisers to direct the buyer to a specific part of their app providing a smooth experience for the buyer.
Deep linking is beneficial to marketers but was very tedious as it required various internal teams and prioritising updates. Newly announced tools such as Deep-link validator and impact calculator using these marketers can easily recognize which deep link exists and which can be fixed.
Impact calculator gives the marketers the option to view the missing URLs that can be used as deep links and bring more conversions and also estimate the missed conversion from not using them.
4, Data-Driven Attribution (DDA)
With the new features being implemented to make deep-linking an easy process for the marketers, Data-driven attribution will provide advertisers with crucial information on how to improve their campaigns by specifying which deep-linked campaign drew the buyer’s attention and brought more conversion to the advertiser.
Conclusion:
Hope these latest updates were of help to your business. If you wish to take aid and are looking for the best app development company to guide you then we are just a step away. You can always reach us with the help of our website or contact us via email and we will always get back to you.
