8 Free Ways to Promote Your Mobile App in 2021
The market for mobile apps is ever-expanding, with 204 billion mobile apps downloaded in 2019 alone. If you run a business and don’t have a digital platform where your customers can avail of your service or product, then you’re missing out on a massive number of potential customers.
The sheer number of mobile apps available to the users is mind-boggling. This means there is fierce competition for anyone entering the mobile application market.
One of the top priorities for you should be to stand out amongst the competition, and you can easily do this by creating an interactive and engaging mobile application and promoting it. If you don’t have the right expertise, you can design your mobile app with AlphaKlick Solutions at a reasonable cost.
Promoting Your App Free of Cost
If you have a limited marketing budget don’t worry, there are dozens of ways to promote your app for free. Free does not mean that it doesn’t require hard work from you.
While promotion is a crucial component of a successful app launch, it doesn’t have to cost you a ton of money. Here are 10 ideas for free app promotion.
1. Optimise Your App for the Store
Out of all the app searches performed worldwide. 53% are on Google Play while 47% are on Apple Store. Meaning that optimizing your app is crucial, to do so you should choose the appropriate app name, with an engaging and interactive app description including relevant keywords with screenshots of your mobile app.
2. Landing Page
A mobile app must have a good landing page as it allows you to convey the benefits of your app to the user, address queries your customers might have, and boost credibility by including testimonials.
3. Customer Reviews
Positive reviews influence your ranking on the search engine and boost the credibility of your app. So, ask your users for reviews on the store and reply to your target users. Consider other sites for reviews as well.
4. Unique and Interactive Content
Create engaging content that users find unique and interactive. Creating content is great for boosting traffic, and build brand awareness.
5. Attend Webinars and Online Meet-ups
Attending online events where you can speak about your app to potential customers is a great idea.
6. Featured in Blog Articles
Try to get featured in blogs articles, focus on brands with a higher domain authority as they rank better on google meaning more traffic for your app.
7. Partner with Influencers
Don’t spend a fortune on celebrity influencers, instead work on teaming up with micro-influencers with a decent number of followers. Offer them a trial version of the app and if they like it they might review and post it on their pages.
8. Submit Your App For Awards
If you feel your app is one of its kind, you can enter it into a mobile app competition like
● Best Mobile App Awards
● Appy Awards
● Appsters Awards
● Best App Ever Awards
Building a great mobile app doesn’t necessarily mean success — you still have to put time and effort into promoting it. Fortunately, it doesn’t have to strain your marketing budget, as there are many free ways to promote your mobile app.
